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Words: 235

Subject: 

Body:

Remember the old adage "Fail to plan, then 
plan to fail"?

Same's true of emails.

Big time, trust me.

Before you write a single word you got to
stop yourself, step back and take a deep
breathe...

... what do you really want to achieve 
when you hit send?

Before you write a single word, the headline,
the body or the P.S. of your email you HAVE
to ask "What's my most wanted response?"

What do you REALLy want the folk who read 
your email to do. 

Say with a headline it's easy and obvious.

You want them to open the email (we'll be
talking more on killer headlines in the 
next email) but for the rest of your email,
STOP, and have a think.

The purpose of your email might be to:

[+] Open your email tomorrow,
[+] Build anticipation for a new product,
[+] Train and educate your list,
[+] Click on the link and read,
[+] Click on the link and buy,
[+] Click on a link and opt-in,
[+] To know, like and trust you,

Maybe you train your list and educate them to
your way of thinking, your way of doing stuff 
and that if they don't like what you got to
say... they can leave.

Sounds harsh, sounds aggressive but it leaves
you with a list of action takers who agree
with everything you say.

See the bigger picture?

There's more than one way to write an email.

Best thing is, you'll make mucho more money.

So slow down, before you write that email ask
yourself what's your MWR?

[insert name]









